Beauty born from deep listening.
Allure was founded in 2012 by Layla Al Rashid, a UAE-born designer trained in Milan and London, with a vision to bring world-class interior design to Dubai's most exceptional properties.
Our commissions span private villas on Palm Jumeirah, trophy penthouses in DIFC and Downtown, boutique hotels and private superyachts — united by a commitment to spaces that feel entirely, unmistakably theirs.
Work With Us
Three Principles That
Guide Everything
Less, and only the best.
We resist the impulse to fill. Every object earns its place through beauty, utility, or memory — preferably all three.
The story matters.
We seek out pieces with history — made by hands, in workshops with names, from materials with origins. Authenticity cannot be manufactured.
Designed to endure.
We design for a decade, not a season. Our interiors should feel as considered and personal in twenty years as they do at completion.
The People
Behind the Work
Awards & Press
- 2024Best Residential Interior — Villa CategoryArabian Property Awards
- 2024Top 50 Interior Studios, Middle EastArchitectural Digest AD50
- 2023Best Luxury Penthouse DesignDubai International Design Week
- 2022Best Hospitality Interior, UAESBID International Design Awards
- 2021Emerging Studio of the YearINDEX Dubai Design Awards